What is the separator in real estate investing between those that are successful and those that aren’t?  Massive amounts of action.  It’s not intelligence.  It’s not how much money someone has.  It’s not who you know.  Sure those things are helpful, but you can have all of those things and if you don’t take action, they’re pointless.


I’ve listened to Tony Robbins for years and have heard the massive action strategy over and over again and for some reason I just couldn’t get it to stick.  I’d take some action and then it would fall off.  Then, one day something clicked for me.  After reading Grant Cardone’s “The 10X Rule”, I figured out the difference maker.  I had not set goals big enough that would excite me to take the massive action in the first place.  I had to go back to the drawing table and really sit down and determine what it was I wanted to accomplish, but I also had to think about what I wanted to accomplish outside of myself.  I can only get excited about a new watch, clothes, a car, a trip for so long.


Let me explain.  When we started Odell Barnes REO, our initial idea was to buy a few properties a month, sell them and repeat.  While I find that game to be fun, and I’ve referenced the game part of it in a previous post, (go read that next) it didn’t excite me long-term.  I’ve always wanted to make a difference so I had to really think about how I was going to do that.  I came up with the idea of helping 10,000 families become homeowners.  That is some serious juice.  So now, the goal isn’t about me, it’s about serving.  How can we help families around this country is the question I ask myself every day and it’s giving me the fuel to take massive action on a daily basis.


If you’re not getting the results you want in your life, I submit to you that finding your purpose, getting yourself some bigger goals and taking massive amounts of action every day will begin to deliver that for you.  I’m nowhere near on the pace to hit my target yet, but I’m working at it every single day.